Space:
Online Dating

Project Overview:
I worked with the founder of a new dating app for ~2 months to develop and initialize a content strategy. This included writing scripts for Instagram Reels and building the brand for a community Substack, for which I wrote several editorial pieces.

Key Result:
Instagram organic reach: 100k+ on a new account

Work:
Ideated and scripted Instagram Reels designed for reach.
Wrote editorial pieces for blog and Substack.
Designed visual assets for articles and social posts.
Created title, logo, and brand identity for Cheers’ community Substack.

Audience:
South Asians in NYC, aged 23 - 35.
Ambitious + social young professionals.
Singles seeking relationships fostered through friends.

Select Writing:
We’re Desperate for a New Major Dating App [link]
Single in a Land of Couples [link]
Actually Unique Date Ideas [link]
Stop Complaining About Dating Apps [link]

Substack [image links to feed]: