Space:
Original Canadian Art
E-commerce

Project Overview:
While leading ArtMatch’s broader operations (detailed in my CV), I self-directed an SEO strategy to drive organic traffic to the website following a website rebuild in 2021. This included WordPress site re-structuring, publishing educational articles, and targeting keywords with commercial intent.

Key Results:
~8x increase in organic reach (10,000+ monthly visitors)
400 newsletter signups

Key Goals:
Educate entry-level art buyers to demystify the art market.
Present ArtMatch as a transparent and accessible vendor.
Drive newsletter signups.
Grow backlink profile.
Target long-tail and FAQ-style keywords with commercial intent.

Work:
Restructured site hierarchy to improve SEO and internal linking.
Optimized product attribute archive pages for long-tail keyword targeting.
Wrote clear, informative articles targeting new collectors.

Audience:
Entry-level residential art buyers.
Business owners seeking local art.

Select Writing:
Education / Brand Driven
Is Canadian Art Tax Deductible? [link] | ~500 monthly visits
Can I Ask for a Discount When Buying Art? [link]
What Commissions do Galleries Charge? [link] | ~200 monthly visits

Keyword Driven
Canadian Landscape Paintings [link] | ~300 monthly visits
Toronto Art for Sale [link] | ~400 monthly visits